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[PDF] Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress eBook

Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Patricia Rossi

Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress


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Author: Patricia Rossi
Published Date: 09 Sep 2018
Publisher: Springer International Publishing AG
Original Languages: English
Format: Paperback::1595 pages
ISBN10: 3319837133
ISBN13: 9783319837130
Publication City/Country: Cham, Switzerland
Dimension: 155x 235x 88mm::2,534g
Download: Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
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